About Us
About Us
Our Story – Clinically-Formulated Korean Skincare for Luminous, Healthy Skin
Founded on a belief in proven performance, JIYU creates clinically-considered Korean skincare designed for transformative, visible results. We merge the wisdom of nature with cutting-edge skin science to develop formulas that bring both simplicity and efficacy to your daily ritual.
Our hero innovation — the Korean Skincare Anti-Aging, Dark Spot & Wrinkle Minimizing Toner Pads — reimagines daily skincare as a powerful yet effortless step. Each pad is saturated with a concentrated fusion of Snail Mucin, Niacinamide, Alpha-Arbutin, Licorice Root Extract, and Centella Asiatica. This blend works in harmony to visibly fade discoloration, soften signs of aging, deliver intense hydration, and reveal a more refined, even-toned complexion.
Enriched with our proprietary peptide and vitamin complex, our formula further targets elasticity, soothes sensitivity, and refines pores — promoting firmer, smoother, and younger-looking skin. Designed for versatility, use daily as an invigorating toner or apply for 15 minutes as a targeted treatment mask: one simple step for multi-dimensional benefits and real, lasting change.
At JIYU, we stand by skincare that is both potent and purposeful, backed by science and designed with care. Driven by integrity, transparency, and a passion for innovation, we are dedicated to providing you with formulas that nurture confidence and a radiant, truly healthy glow.